wayfinding

information designwayfindingusability

The Map That Lied So London Could Make Sense

Harry Beck’s Underground map abandoned geographical accuracy and became more truthful about the journey people were actually making.

information designwayfindingsystems design

Designing for Someone Moving at 70 mph

Britain’s road signs show what happens when typography, language and environment are treated as one system.

information designwayfindinginteraction design

A City Compressed Into Four Characters

The I ❤️ NY identity shows how a tourism campaign became a sentence people could complete with their own feelings.